Webinar: Local Branding - How to Guarantee "True" Local Food

27 Jul 2020


This webinar presentation from the Sustainable Food Systems COP is meant to emphasise that branding local food is not just a matter of putting something on a label, but implies the definition of clear rules on what and how to communicate, plus the guarantee of the content of the brand. Video interviews are included in the webinar, providing insights from local practitioners in Tuscany (English subtitles), Prof Giovanni Belletti (University of Florence), prof Andrea Marescotti (University of Florence) and prof Massimo Rovai (University of Pisa), with support from Sabrina Arcuri (University of Pisa).

The recorded webinar can be viewed here.

Author: Sustainable Food Systems COP

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ROBUST is a European research project involving 24 partners from 11 countries. ROBUST receives funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 727988.

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