This webinar presentation from the Sustainable Food Systems COP is meant to emphasise that branding local food is not just a matter of putting something on a label, but implies the definition of clear rules on what and how to communicate, plus the guarantee of the content of the brand. Video interviews are included in the webinar, providing insights from local practitioners in Tuscany (English subtitles), Prof Giovanni Belletti (University of Florence), prof Andrea Marescotti (University of Florence) and prof Massimo Rovai (University of Pisa), with support from Sabrina Arcuri (University of Pisa).

The recorded webinar can be viewed here.