Wed 08 May

Live Case 2: Putting Research to Work in the Region

The Living Lab in Gloucestershire aims to assess the potential and feasibility of circular economy (CE) and natural capital (NC) growth models in the county and their potential for synergies and improved urban-rural linkages.

The initial, Envisioning phase, of the Living Lab builds on earlier work in WP2 that identified relevant policy documents, governance tools and issues of current importance in the county in relation to urban-rural relations with our three themes: Sustainable Food Systems, New Business Models and Labour Markets, and Ecosystems Services.

Our starting point for the Living Lab was to explore the feasibility of deepening a circular economy (CE) approach to growth in the county. Our enthusiasm for CE was stimulated by the high profile this concept enjoys in several recent national strategy documents, local versions of which are being developed, namely the Industrial Strategy, the 25 Year Environment Plan (25YEP) and the Waste Strategy. The former sets out policies for increasing productivity and competitiveness in priority industry sectors, while the second envisages the substantial enhancement of natural capital through changes in land management. The Waste Plan aims to cut waste production and enhance the sustainability potentials of waste management in society and industry.

We have used the envisioning stage work to connect with wider stakeholders in the county via two strategic priorities linked to local economic development (Local Industrial Strategy) and the local food economy (County Food Strategy).

This has enabled us to tap into existing networks rather than 'create' a lab from scratch, and to align the Living Lab work with tangible policy outcomes that will extend beyond the duration of ROBUST. The latter will be further extended in the next phase.

Appreciative Inquiry workshop, March 2019

In our initial Envisioning phase we have:

  • Carried out desk-based research to provide basic profiles of the county in line with our three CoP themes – Ecosystem Services, New Business Models & Labour, Sustainable Food Systems (background papers).
  • Carried out simple GIS soil quality mapping of the county (Rob).
  • Interviewed 15 individuals representing food business, local authorities, commercial and environmental networks, water companies and civil society.
  • Conducted stakeholder mapping to identify key players in our CoP themes (Janet and Carey).
  • Produced two GIS maps of soil quality and land use in the county.
  • Facilitated a stakeholder workshop attended by 6 individuals using appreciative inquiry techniques.

Finally, in an internal but expanded workshop (attended by 11 individuals including the project team), we discussed key findings of the envisioning phase, which resulted in a revised RIA and broad outline of how the experimental phase should be structured. Outputs from this phase include interview and workshop transcripts, stakeholder maps and GIS maps.

In the next phase, the Gloucestershire Living Lab will establish three competency groups, which will, in turn:

1. Explore opportunities within public procurement contracts (which are a form of governance) for increasing market opportunities for local producers in rural and urban areas of the region. This work will also inform the emerging Local Industrial Strategy and support the implementation of the associated Gloucestershire Food Strategy.

2. Identify and assess the potentials for CE business models, particularly in the land-based economy, and in the Forest of Dean, where manufacturing represents 25% of the economic base of the district.

3. Support efforts in the county, including via the council’s farm estate and within third sector networks which manage land (such as the National Trust and the Gloucestershire Wildlife Trust) to enhance and improve the soil condition and biodiversity of tenanted farms.

The use of competency groups is designed to avoid dependence on the project team in developing practical outcomes, while the close link to existing policies and networks means, we hope, that experiments linked to institutional arrangements remain pragmatic and realistic.

Related Communities of Practice

Wed 16 Jan

Live Case 1: Exploring the Circular Economy model in Gloucestershire

In Gloucestershire, a range of new policies are emerging that affect the way that urban-rural relations in the county will develop, and that are pertinent to the Communities of Practice. Key policies include:

  • the Industrial Strategy, which highlights regional competitive advantage and plans for a high-skills economy;
  • the Resources & Waste Strategy, that aims to maximise value flows by reducing waste and reusing materials;
  • and the Agriculture Bill, which links the enhancement of natural capital, including through food production, to future agricultural subsidy.

More locally, the public consultation around the "Gloucestershire 2050 vision" has devised possibilities for economic growth, environmental enhancement and urban expansion. Such policies are explicitly connected to ambitions for a circular economy. They envisage a reduction in food waste, maximising values and lifecycles of materials, and ensuring that rural and urban benefits emerge from land management. We will therefore focus our Living Lab around the question: how viable is a Circular Economy (CE) model of growth and prosperity in Gloucestershire? In terms of our Communities of Practice we anticipate that the Living Lab will test, for example:

  • How the use of contracts in public and private food procurement could reduce food waste and support supplier conformation
  • What existing CE attributes, such as joint ordering, designing for component reuse, and social investment of profits are evident in local businesses, and how their adoption be expanded
  • Possibilities for flood and water authorities to incentivise rural land managers in practices that reduce urban flood risks.

Catalysting change in the region

Our Living Lab aims to be responsive to user needs and integrate with existing policy developments to ensure co-operation by local actors, and be radical in its focus on circular economy.

Local versions of the strategies outlined will need to be prepared. Our Living Lab work can inform these processes. In addition, a Living Lab-of-sorts has taken place in the form of Gloucestershire 2050 vision. This has been a lengthy public consultation process that encouraged citizens, firms and institutions to visualise and discuss interventions which might benefit the county’s future economy and environment. Examples include a new River Severn crossing and substantial urban expansion. The 2050 Vision currently makes little mention of food, and many of the development objectives of the vision are centred on ‘hard’ developments – housing, motorway connectivity and industry clusters. The Living Lab could help, for example, by emphasing the interdependence of town and countryside.

In summary, we see the Living Lab as an independent process which is both highly complementary to policy development in the county, but able to focus on specific urban-rural functions by testing opportunities for changes in governance.


One current challenge is the uncertainty linked to Brexit. Setting this aside, we note that policy frameworks for the county seem linked to conventional metrics such as productivity, Gross Value Added and workforce retention. New indicators will be needed to track progress towards the circular economy that can be embedded in policy processes.

It will be important that (i) the Living Lab tackles innovation needs, rather than discusses problems linked to particular industry arenas; (ii) the Living Lab proceeds on the basis of evidence generated in response to research needs identified in the Living Lab process; and (iii) the Living Lab leads to realistic and tangible results and indicates future directions beyond ROBUST’s timeframe.

Related Communities of Practice


News about Rural-Urban Europe and the ROBUST project is published regularly in the INFORMED CITIES newsletter.

ROBUST is a European research project involving 24 partners from 11 countries. ROBUST receives funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 727988.

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